SimiTree fuels growth and referrals with smarter strategies.

No matter the size, budget, or unique needs of a home health or hospice agency, SimiTree’s growth consultants deliver recommendations and training for smarter, more effective sales strategies and market approaches. In some of the top success stories, clients have seen growth that doubled referrals and admissions in less than a year.

Clients receive help to design, implement and optimize processes that do more with less, generate a steady stream of referrals, and identify their best opportunities for growth. SimiTree’s best practice methods and tools help clients forge better and sustainable business relationships — with patients, employees, other providers, payors, and developing health networks and communities.

team member Melynda Lee

“We show our clients how to do more with less by applying strategic approaches to market opportunities.”

SimiTree Growth Solutions Director Melynda Lee

15+ years industry experience

SimiTree shows clients untapped market areas.

Using data analytics, SimiTree pinpoints specific market opportunities, targeting areas for best use of resources and providing actionable recommendations from a knowledgeable team of experts.

Our strategic growth recommendations focus on steady and sustainable growth, enabling adequate clinical operations planning. SimiTree coaches clients on developing pre-acute care market opportunities as well as post-acute care.

SimiTree helps clients establish a successful identity and role within their communities.

SimiTree works with clients to develop a stronger role within their communities through strategic marketing, branding, and communications.

SimiTree also has the resources to help clients evaluate existing compensation plans and deploy enhanced strategies to recruit and retain top sales talent. Technological consulting services help clients evaluate existing technology and make improvements to further enhance growth development.

Services include:

  • Strategic Market Analysis & Planning
  • Leadership Development
  • Organization Development
  • Intake/Referral Management
  • Patient Access
  • Sales & Customer Experience Training
  • Marketing, Communications, PR & Branding
  • Digital Marketing, Analytics & CRM
  • Fund Development/Philanthropy/Community Outreach/Board Development
  • Transitional Leadership/Coaching/Mentoring/Team Development

We understand you and your patients. SimiTree Growth Solutions experts recommend detailed, actionable solutions that transform your business footprint. We understand your market and needs as thoroughly and as extensively as you strive to because we come from home health, home care, hospice, and behavioral health agencies ourselves. We know how to guide you through each step of strategic planning and business growth. SimiTree clients benefit from our niche expertise.

Strategic growth starts on the inside. Sustainable growth continues on the outside.


Strategic planning for healthcare organization growth doesn't need to be complicated, but it can be costly and unsuccessful without the right guidance. Let our experts walk you through sustainable plans for your internal and external growth. 

Inside your organization, you need leadership development training and transitional leadership to position yourself for growth. You need assessments to evaluate opportunities and understand your employees. We offer True Colors International Methodology. We perform complete assessments and evaluations for organizations. We perform healthcare market analysis and data analytics. If you need data, we know exactly how to get it.

Externally, we walk you through philanthropy, community engagement, liaisons, and more. We even provide your team with sales and marketing refresher training to ensure the entire agency is on board with best practices. Fill out a contact form to learn more about strategic growth recommendations. 

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SimiTree transforms businesses.

At SimiTree, every solution is a strength. Clinical, financial and operational expertise creates an unsurpassed foundation for your organization’s growth and profitability. No matter your budget, SimiTree can help achieve measurable change in your sales performance and development.

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